今年目前看到最好看的電影 / 紀錄片,沒有之一。沒看過這部片的同學建議不要看這個分享…。
看完片後google劇中人物,真實世界的現況 hits me hard. (很難用中文確切表達hit這個詞…)
這十年做整合行銷、社群管理、品牌經營、數字化轉型、新零售等,劇中很多概念都有提及到,無法用語言精準的歸納總結,但想分享一些想法。
“Fake it till you make it”
Continue reading今年目前看到最好看的電影 / 紀錄片,沒有之一。沒看過這部片的同學建議不要看這個分享…。
看完片後google劇中人物,真實世界的現況 hits me hard. (很難用中文確切表達hit這個詞…)
這十年做整合行銷、社群管理、品牌經營、數字化轉型、新零售等,劇中很多概念都有提及到,無法用語言精準的歸納總結,但想分享一些想法。
“Fake it till you make it”
Continue readingThe world evolves around those original thinkers.
Original is not ordinary, nor is it primitive.
Original thinkers are the one being able to break down complicated factual and imaginative ideas into a unique point of view and present in a simple, clear, and convincing way for the audience to follow.
Continue reading“What is the difference between social networking v.s. social distancing?”
The notion of social networking was introduced and popularized by The Facebook since 2003.”
Yes, the website that you and I both have an account registered and logged in checking in everyday to know what’s going on with your community.
And yes, out of curiosity, I used to use that site to check my classmates before a new class began and see who took the same course back in university days back in 2006.
Reading and writing keeps me sane and zen.
In a sophisticated world with all sort of communication medium fighting to get your attention, slowing down and deep dive into a single subject has become a luxury.
Fortunately, or perhaps let me put into this way… A blessing in disguise during this Covid outbreak period for me, is that I got to spend much time in reading.
More than ever.
最近我的籃球微信群炸鍋,大伙沸沸揚揚的在探討一個話題:”中國有十四億的總人口,三億人關注籃球,為什麼籃球沒辦法打的像美國一樣好?”
2018年的今天,人們接受訊息的方式日新月異,從早期的紙質媒體電視頻道,到現在百家爭鳴的數位媒體。在這個世代,只要有心,人人可以是食神,只要願意,人人都可以成為自媒體。(前提能產出內容找個平台放上去被大家看到。)
那對於籃球圈的影響呢? 其實挺大的!早期球員不善理財,不會管理個人品牌,家族親朋好友眾多,導致退役後五年內破產率達到了百分之八十。今天則完全不可同日而語。球員不僅更加懂得善用自身知名度多角化經營,更深暗自帶流量以及自頻道”own platform”的重要性。今天我想簡單聊一下,一些我覺得好玩有趣的球員球隊自媒體頻道及內容,以及背後的一些觀察及想法。這篇先從球員說起吧!
這是一個令人陰鬱的星期六上午,我的i-Phone被鎖機,沒有適時備份,內部資料必須透過iCloud來找尋。早上原先跟朋友約好一起去他家做菜,大家開心聚會,就被這突如其來的事情給搗亂… Continue reading
In the business school, one important lesson I have learned is to build my own brand. In the marketing term, it is called positioning.
Ask yourself, when people talk about you, what is the first thing jumping into their mind? Continue reading
It just marked the forth weeks since moving to Silicon Valley, yet I already felt living here for a while. Before living here, I only had been to California once: During my spring break back in junior year of college with my Japanese and Saudi Arabian friends. We visited Los Angeles and San Diego, which was supposed to be awesome, but then turned out to be probably the worst trip ever.
Why? Continue reading