Marketing

葛蘭特李的 中國隨記 #3 關於吃漢堡衍伸的不同文化解讀

首先，先說好，我不是一個吃貨，比起我身邊一幫做菜很厲害或是已經可以燒菜燒出網站的朋友們，我算是個吃的門外漢。但我這個吃漢食量也挺大的，關於吃，也是有點小心得，今天小小分享一下，我就這五個月在廣州關於吃漢堡這件事所衍伸出來的文化與國情差異分享。

漢堡=速食=垃圾食物?!

Continue reading →

葛蘭特李的 中國隨記 #1 案例分析: 從廣州天河區麥當勞了解全球在地化戰略

(原文寫於2014/1/9)

我曾經以為，台灣吃到的麥當勞跟美國的一模一樣。

第一次聽到”glolocalization”(全球在地化) 是2008年大四在全球行銷課書上學到的，那時只是感覺很新鮮，沒有太多體悟。 但這一個月感受尤其深刻。從去年10月到現在，三個月的時間，我從美國矽谷、到台灣台北，再到中國廣州，在三個不同的城市生活，對”全球在地化”，有無比深刻的體悟。 Continue reading →

Vblog – Wake Forest Retail Innovation Challenge Team Aurilie

One of the very first lessons I learned in MBA was “elevator pitch”. What’s elevator pitch? Basically, it is a short summary to concisely describe one object to your audience. The object can be a business solution, a personal introduction, a picture…etc. The speech is usually within one or two minutes.

In business schools, MBA students are trained to deliver elevator pitch. We have to be able to say who we are, what we do, and why our products work efficiently and effectively. (Products can be a person, a business idea, or anything.)

Though elevator pitch is called “elevator” pitch, I had never seen anyone doing it in the real elevator until Wake Forest Retail Innovation Challenge.

Wake Forest Innovation Challenge was one of the most exciting and unforgettable memories I have ever experienced in the MBA school: Pitching new business plan idea in the real elevators to venture capitalists and industry experts. The experience was simply overwhelming and breathe-taking. I wrote a blog post detailing the experience, check it out in: Wake Forest Retail Innovation Challenge.

Unlike the old post with lots of words, this time, I want to show you what it feels like in the real elevators! Check out the following videos presented by the Retail Innovation Center at Wake Forest University. I was getting bumped while watching the videos.

(Introduction of the competition)

Continue reading →